When we invest in you, and you invest in us, great things can happen.

At Principal, sales isn’t just about making a sale. The products and services that our sales team sells, supports, and services all have meaningful impacts in peoples’ lives—from retirement savings to benefits and protection.


“The programs, initiatives, and culture at Principal create an atmosphere where we should all feel comfortable sharing new ideas, challenging ‘the way we’ve always done it,’ and challenging others to look at things in a new way. That kind of openness and willingness to be innovative is the best way for us to grow and thrive in our industry.”

marcus wilcke
Director of sales strategy and support

Common sales roles at Principal

External wholesaler

Sell Principal products and services that meet the company objectives of sales, growth, retention, territory development, and financial results.

Internal wholesaler

Support external wholesalers and producers to increase business unit product sales.

Account/relationship manager

Provide ongoing account management with a focus on servicing existing business, handling escalated service issues, renewing the business, and finding organic ways to grow the business.

Implementation/new business case coordinator

Ensure accurate, timely, and expert implementation of new business.


Support pricing, quoting, and competitive positioning of proposals and alternate presentations of product.

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Hear from our sales team

Principal® is an Affirmative Action and Equal Opportunity Employer and an E-Verify participant. All qualified applicants will receive consideration for employment without regard to age, race, color, religion or religious creed, sex, gender, gender identity, gender expression, pregnancy, national origin, ancestry, citizenship status, mental or physical disability, medical condition, genetic information or characteristics, sexual orientation, marital status, domestic partner status, military status, protected veteran status, or any other characteristic protected by law. We also prohibit harassment on these bases.

Know your rights: Workplace discrimination is illegal (dol.gov)

Please note that applying for a position outside of your current employment location does not guarantee transfer of employment to a new location (even within the same country).

If at any stage of the employment application process you need a reasonable accommodation due to a disability, contact Human Resources at MyHR@principal.com or 1.866.524.6947. Read our employment policies for more information.

We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance and the San Francisco Fair Chance Ordinance.

You can find our U.S. workforce privacy notice here.